• Michael Ash Strategy | Content | Social | B2B & B2C

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Book Review: The Art of Social Media by Guy Kawasaki & Peg Fitzpatrick

9
Dec,2014

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If there is anyone who knows about driving brand awareness with social media, it has got to be Guy Kawasaki and Peg Fitzpatrick. As the Chief Evangelist of Canva, the online design service and the former Chief Evangelist of Apple,…

7 Marketing Insights You Should Know

26
Nov,2014

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Use the Union Jack Flag In 2012, the “GREAT Britain” campaign launched around the world including in Toronto, Canada where I first came across the advertisements. The £100m campaign is now into its fourth year and seems to have paid off in…

Why More People May Shop on Nov 11 in the Future

10
Nov,2014

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You see them everywhere these days – veterans selling poppies to commemorate November 11. Then you see all the headlines about the world’s biggest shopping day. According to Forbes and other sources, China and the rest of Asia are breaking…